An advertisement that provides detailed information about a product (advertisement + information).
Example Citation:
"Although 37 percent of online users are 'opposed to advertising as a way to reduce the cost of internet services,' remaining users express strong interest in certain types of interactive advertising. Only 9 percent were favorably inclined toward ads that are 'primarily entertaining,' but 41 percent of all consumers interviewed were positive toward 'advermation' — ads that provide detailed information."
— Shirley Duglin Kennedy, "The Internet changes the way we live," Information Today," September, 1996
Related Words: Category:

New words. 2013.

Игры ⚽ Поможем написать реферат

Look at other dictionaries:

  • Marketing — ad creep advergame advermation advertecture advertorial alpha pup bandit sign barnumize …   New words

  • ad creep — n. The gradual expansion of advertising space to non traditional surfaces such as floors, bathroom walls, cars, and the sides of buildings. Example Citation: Three California start up companies are racing to turn the average person s car into an… …   New words

  • advergame — n. A Web based computer game that incorporates advertising messages and images. Example Citation: Octopi officials say advergames promote repeat traffic to Web sites and reinforce brands in compelling ways. Because users choose to register to be… …   New words

  • advertecture — n. Advertisements painted on the walls of buildings. Example Citation: A huge wall, six or seven stories at least, painted as a kind of geological rock face, ancient and vast. Oh and this too: a Bell Mobility logo across the bottom....This is… …   New words

  • advertorial — n. An advertisement designed to resemble editorial content. Example Citation: One last note about [travel] guides: Be wary of any that are published as advertorials. For example, many guides published by credit card companies include only client… …   New words

  • cinemads — n. Serialized commercials that are presented as cinematic, slice of life, minidramas (e.g., the Taster s Choice couple). Related Words: ad creep advermation advertecture advertorial barnumize commercial creep …   New words

  • edvertorial — n. Writing that appears to be objective journalism, but is actually a marketing piece designed to promote a specific brand. [Editorial + advertisement.] Example Citations: Designers are taking to the web to craft content that is editorial seeming …   New words

  • fictomercial — (FIK.toh.mur.shul) n. A work of fiction in which a company pays the writer to incorporate the company s products into the story. Example Citation: British writer Fay Weldon opened up a whole new financial can of worms with her novel The Bulgari… …   New words

  • live commercial — n. A form of advertisement in which participants promote a product in real world settings. Example Citation: Hennessy cognac s ad agency paid hip, attractive twenty somethings to hang out in bars ordering its client s brand.... It worked:… …   New words

  • magalogue — n. A product catalogue designed to resemble a magazine. Example Citation: But Neiman Marcus raised the stakes in 1996 with the debut of The Book, a magalogue with heavy art book paper, avant garde photos and articles like Christopher Buckley s on …   New words

Share the article and excerpts

Direct link
Do a right-click on the link above
and select “Copy Link”